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Source Credibility and Consumer's Purchase Intention

the endorser and corporate credibility on consumer's attitude toward ad, brand attitude and purchase intention when brand familiarity;

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Malaysian Consumer Decision Making Styles and Purchase Intention

"Consumer is always king." This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision;

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Inspiring Green Consumer Choices

the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to;

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Inspiring Green Consumer Choices

the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to;

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Purchase Intention of Motorcycle/Scooter in Malaysia

This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the;

Vergelijkbare producten zoals Purchase Intention of Motorcycle/Scooter in Malaysia

Rating Professors Online

teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web;

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Rating Professors Online

teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Certification Seals. The more, the better, or too much of a good thing?

consumers' purchase intention and willingness to pay for food products are affected by the number of certification seals and the level of pretension;

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Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude;

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Predicting Purchase Intention of National Cars

the consumer behavior. The model of five consumption values by Gross, Newman, and Sheth (1991) was adapted to serve the research framework.;

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Applying Social Cognition to Consumer-Focused Strategy

implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer;

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Applying Social Cognition to Consumer-Focused Strategy

implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer;

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Factors Related to Moscow Teenagers' Purchase Intention

the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a;

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Green Consumerism

products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or;

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Consumer Purchase Motivation in Digital Environments

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Consumer Purchase Motivation in Digital Environments

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Technologic Development Excites Consumer Purchase Desires

Vergelijkbare producten zoals Technologic Development Excites Consumer Purchase Desires

Consumer Dilemma to Purchase Hybrid Car

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Consumer Behavior

services is termed as consumer behavior. It also studies the consumer's mental, behavioral and emotional responses that precede or follow such;

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Marketing and consumer preferences for inland fish in Punjab, Pakistan

significant. According to findings, consumption of fish was highly dependent on family size of the consumer, purchase price, and income of the;

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Organization Time How Influences Consumer Makes Longer Time Purchase Decision

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Consumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten

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Consumer Behaviour

This new European perspective on Schiffman and Kanuk's classic Consumer Behavior focuses not only on what consumers buy, but also why they;

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Word-of-Mouth

consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and;

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