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Introduction to Advertising Media

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Fundamentals Of Creative Advertising

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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Dynamics of Mass Communication

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and;

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Advertising, Promotion, and New Media

how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats;

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Advertising, Promotion And New Media

how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats;

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The Bare Bones Introduction to Integrated Marketing Communication

tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated;

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The Bare Bones Introduction to Integrated Marketing Communication

tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated;

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Advertising Media Planning

Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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Advertising As Culture

category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history;

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Advertising Media Workbook and Sourcebook

practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social;

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Advertising Media Workbook and Sourcebook

practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social;

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Digital Advertising

the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Kellogg on Advertising and Media

new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.;

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Understanding Media Economics

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity;

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Cases in Advertising Management

marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a;

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Advertising

users to draw on a unique database of the very best canonical and contemporary scholarship. With a comprehensive introduction, newly;

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The First Amendment and the Fourth Estate

media, introduction to broadcasting, and legal control of broadcast programming. In this edition, Internet and new media topics, including net;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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Law for Advertising, Broadcasting, Journalism, and Public Relations

practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers;

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