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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The;

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Advertising Media Workbook and Sourcebook

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from;

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Advertising Media Workbook and Sourcebook

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from;

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Social Media Marketing Algorithms Step By Step Workbook Secrets To Make Money Online For Beginners, Passive Income, Advertising and Become An Influencer Using Instagram, Facebook & Youtube

Vergelijkbare producten zoals Social Media Marketing Algorithms Step By Step Workbook Secrets To Make Money Online For Beginners, Passive Income, Advertising and Become An Influencer Using Instagram, Facebook & Youtube

Media Planning Workbook

This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Kellogg on Advertising and Media

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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The Advertising Workbook

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and;

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Brand Machines, Sensory Media and Calculative Culture

develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media;

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Advertising

extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising;

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Advertising Communications And Promotion Management

communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader;

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising;

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Social Communication in Advertising

contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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