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Advertising Principles & Practices

For introductory courses in advertising. An accessible, well-written, and student-friendly approach ;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising;

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising;

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First principles of advertising

First principles of advertising This book, "First principles of advertising," by Wilbur D. Nesbit, is a replication of a book originally;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

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The Principles of Advertising

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The Principles of Advertising

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First Principles of Advertising

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Advertising, Its Principles and Practice

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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;

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B2B Marketing Confessions

happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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The Early Advertising Scene

the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine;

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The Early Advertising Scene (RLE Marketing)

the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine;

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Introduction to Advertising

the role of the advertising agencies, the creative design process of advertising and the regulators and advertising codes of practices.;

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Introduction to Advertising

the role of the advertising agencies, the creative design process of advertising and the regulators and advertising codes of practices.;

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Innovation in Advertising and Branding Communication

advertising constructs and practices.;

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Advertising Worldwide

practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or;

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Advertising Worldwide

practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or;

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