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Advertising, Its Principles and Practice

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Practice of Advertising

support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more;

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Advertising Handbook

and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It;

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Advertising Principles & Practices

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the;

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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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Commercial Advertising

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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Advertising and Integrated Brand Promotion

work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;

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Behind the Manipulation

history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Planning for Power Advertising

principles that will help them in their future careers. And for professionals in areas related to advertising-such as media, event management and PR;

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising;

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Strategic Advertising Management

principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international;

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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Social Communication in Advertising

in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's;

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Advertising

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles;

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Media Ethics

Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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