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Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both;
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
Vergelijkbare producten zoals Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
Vergelijkbare producten zoals Advertising Theory
Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework;
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strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most;
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discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.;
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and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an;
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
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). Incorporating historical, political, social and cultural dimensions, it offers innovative views on the Africa-China relationship that combine theory and;
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take;
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research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;
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research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;
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concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;
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concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;
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an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the;
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strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve;
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accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference;
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theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising;
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;
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authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;
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students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertising-as industry, as cultural form;
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;
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the theory and practice of this field. This book is meant for students who are looking for an elaborate reference text on advertising and;
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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;
Vergelijkbare producten zoals Advertising, Gender and Society
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;
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