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Dimensions of Advertising Theory and Practice in Africa

Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Masculinity in International print advertising

Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework;

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Advertising and Integrated Brand Promotion

strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most;

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The Advertising Age Encyclopedia of Advertising

discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.;

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Dimensions of Racism in Advertising

and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Africa-China Cooperation

). Incorporating historical, political, social and cultural dimensions, it offers innovative views on the Africa-China relationship that combine theory and;

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Handbook of Research on Narrative Advertising

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take;

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Attention, Attitude, and Affect in Response to Advertising

research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;

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Attention, Attitude, and Affect in Response to Advertising

research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;

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Digital Advertising

concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;

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Digital Advertising

concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools;

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Advertising Handbook

an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the;

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Planning for Power Advertising

strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve;

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The Advertising Handbook

accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference;

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The Advertising Handbook

theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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Advertising and Promotions

authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;

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Advertising

students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertising-as industry, as cultural form;

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Advertising And Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;

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Advertising & Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;

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Advertising, Promotion and Marketing Communications

the theory and practice of this field. This book is meant for students who are looking for an elaborate reference text on advertising and;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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