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Masculinity in International print advertising

This study is about the presentation of modern masculinity, comparing print advertisements from two countries; Finland and United States;

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Sport, Promotional Culture and the Crisis of Masculinity

This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on;

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Masculinity & Femininity

In this book, the authors discuss the stereotypes and myths, psychology and role of culture in masculinity and femininity gender issues;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Bargaining in International Conflicts

Much has been written on how masculinity shapes international relations, but little feminist scholarship has focused on how international;

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The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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Dynamics of International Advertising

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and;

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Masculinity, Media, and the American Presidency

for masculinity in our politics, using content analysis of major print new media outlets.;

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Masculinity, Media, and the American Presidency

for masculinity in our politics, using content analysis of major print new media outlets.;

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Mindful International Advertising

execution of American, British, French, and German print advertising campaigns for Hollywood films and classifies these campaigns into five;

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Films That Sell

of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In;

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Global Advertising Practice in a Borderless World

branding, international marketing, international business media, communication and cultural studies.;

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Global Advertising Practice in a Borderless World

advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.;

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Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully;

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Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Scientific Advertising

use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset;

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Scientific Advertising

use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset;

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Scientific Advertising

use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset;

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Scientific Advertising

use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset;

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