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Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully;

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Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully;

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Ways of Press Promotion

publishers. She also discusses stratiegies and advertising campaigns of publishers. The conclusions made by the publication may cause some reflection;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

Vergelijkbare producten zoals Scientific Advertising

Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

Vergelijkbare producten zoals Scientific Advertising

Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Libraries, Classrooms, and the Interests of Democracy

economic performance, adopting marketing and advertising techniques into them is often seen as a natural extension of that linkage. But should that;

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Effective Business Writing In A Week: Teach Yourself

Most of us spend hours every day typing emails and other documents at work, yet how many of us have ever had any training in writing;

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A Guide to Preparing Cost-Effective Press Releases

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It;

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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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Advertising

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to;

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On Message

over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the;

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The Big Picture

journalism is a core democratic function, and journalistic excellence a core democratic value. Then, from an intellectual perspective, he explores;

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The Big Picture

journalism is a core democratic function, and journalistic excellence a core democratic value. Then, from an intellectual perspective, he explores;

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Palestine in the Egyptian Press

In Egypt, the press has always been considered a facet of modernization, as well as democratic rule. Palestine in the Egyptian Press;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Library of the Written Word - The Handpress World 77 - The Dutch Republic and the Birth of Modern Advertising

, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods;

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Governing The Press

in different democratic systems. This book compares and contrasts the ways in which the system limits and defines press freedom in two nations known;

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The Therapist's Advertising and Marketing Kit

service announcements Stationery and business cards Radio and TV ad scripts Web pages A unique benefit of this book is the enclosed CD-ROM;

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Advertising and Propaganda in World War II

advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's;

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Advertising 2.0

sales or grow a brand. She also describes-way out on the leading edge and sure to turn conventional advertising on its head-how smart marketers;

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The U.S. Press and Iran

a particularly rich view of these dynamics and suggests that the press is far from fulfilling the watchdog role assigned it in democratic;

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