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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Advertising and Promotions

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst;

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Integrated Advertising, Promotion And Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and;

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Food Advertising

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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Marketing Ideas for the Small Business

This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and;

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Marketing Ideas for the Small Business

This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and;

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Digital Advertising

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;

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Digital Advertising

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Social and Environmental Issues in Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote;

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Social and Environmental Issues in Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote;

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Marketing Food to Children & Adolescents

that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an;

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Sales Promotion

of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and;

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Collectible California Raisins

, complete with more than 500 color photographs of collectible items and their values. Born of popular advertising and projected to near stardom, the;

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Casting for Big Ideas

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Marketing

timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the;

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StreetSmart Marketing

A how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition;

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How to Use the Internet to Advertise, Promote & Market Your Business or Website

Interested in promoting your business and/or website but don't have the big budget for traditional advertising?This new book;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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