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Social and Environmental Issues in Advertising

theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises;

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Social and Environmental Issues in Advertising

theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises;

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Advertising, Society and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Advertising, Society, and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal;

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Social Issues of Advertising

question Does advertising improve society? this volume explores the impact and issues of advertising and questions its social responsibility;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable;

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Controversies in Contemporary Advertising

examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Ethical Consumption

, it does raise issues and consciousness about social and environmental justice. In Ethical Consumption, Dubuisson-Quellier suggests that;

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Business in Ethical Focus

harassment, environmental responsibility, bribery, and ethical issues in advertising and marketing. The editors provide thoughtful commentary;

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Travel, Tourism, and Hospitality Research

regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on;

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Advertising and Societies

while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Integrated Marketing Communications In Advertising And Promotion

(ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and;

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Integrated Marketing Communications In Advertising And Promo

(ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and;

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Cutting Edge

highlights the company's commitment to innovation, creative advertising and environmental issues.;

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Communicating Sustainability for the Green Economy

advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and;

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Communicating Sustainability for the Green Economy

advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and;

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Advances in Advertising Research (Vol. XI)

regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and;

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Strategies for Responsible Business

is described as "a balanced approach for organisations to address economic, social and environmental issues in a way that aims to benefit people;

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Sex in Advertising

they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended;

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Sex in Advertising

they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended;

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Understanding Environmental Issues

book: Explains, clearly and concisely, the science and social science necessary to understand environmental issues. Describes;

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