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Advertising, Society and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Advertising, Society, and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Social Issues of Advertising

question Does advertising improve society? this volume explores the impact and issues of advertising and questions its social responsibility;

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Controversies in Contemporary Advertising

examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Advertising and Societies

while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the;

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Digital Advertising

analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper;

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Digital Advertising

analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper;

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Advances in Advertising Research (Vol. XI)

regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and;

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Attention, Attitude, and Affect in Response to Advertising

research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;

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Attention, Attitude, and Affect in Response to Advertising

research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and;

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising;

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising;

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and;

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Current Research on Gender Issues in Advertising

-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the;

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Advertising and Consumer Culture

examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing;

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Brand Equity & Advertising

research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the;

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Ethical Dimensions in Advertising

perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices;

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Dynamics of International Advertising

the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues;

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Dynamics of International Advertising

the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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