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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a;

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Masters of Advertising Copy (RLE Marketing)

of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the;

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Marketing for the Developing Company (RLE Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Marketing for the Developing Company (Rle Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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How To Write Marketing Copy That Gets Results

marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.;

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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume pro;...

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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Industrial Marketing Research (RLE Marketing)

of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in part;...

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign ;...

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the;...

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Advertising in Modern and Postmodern Times

copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Corporate Innovation (RLE Marketing)

considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book;

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Masters of Advertising Copy

of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the;

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Copywriting

. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The;

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Advertising - Concepts and Copy 2e

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy

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