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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing;...

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Planning the Corporate Reputation (Rle Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate id;...

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Planning the Corporate Reputation (RLE Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate id;...

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This boo;...

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Corporate Innovation

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Growing Business Innovation

Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the;

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Innovation and New Product Marketing (RLE Marketing)

This volume formulates and presents a general theory of innovative behaviour which is applicable to ;...

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The Management of International Tourism (Rle Tourism)

innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields;

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International Marketing (Rle International Business): A Strategic Approach to World Markets

Innovation' on a global scale.;

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International Marketing (Rle International Business): A Strategic Approach to World Markets

Innovation' on a global scale.;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-maki;...

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-maki;...

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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Sustainable Innovation and Entrepreneurship

management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via;

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The Corporate Social Mind

embeds key traits into the daily work of their companies. Business as a whole, from innovation to marketing, can drive positive social change;

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Competitive Marketing (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Corporate Financial Reporting and Analysis in the Early 1900s (Rle Accounting)

First published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Corporate Financial Reporting and Analysis in the Early 1900s (Rle Accounting)

First published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational vie;...

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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Marketing Organisation (Rle Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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