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Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers;

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How to Make Your Advertising Make Money

, television, and radio advertising copy;

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Scientific Advertising - Masters of Marketing Secrets

Copy Today!;

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Advertising, how to Plan an Advertising Campaign, Write Copy, Select Mediums and Judge Results

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Advertising, how to Plan an Advertising Campaign, Write Copy, Select Mediums and Judge Results

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Reason Why Advertising - With Intensive Advertising

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should;

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Advertising in Modern and Postmodern Times

copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship;

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Tested Sentences That Sell - Masters of Marketing Secrets

evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.;

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Strategic Advertising Mechanisms

mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms;

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Creative Strategy in Advertising

. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning;

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How To Write Marketing Copy That Gets Results

marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.;

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Effective Business Writing In A Week: Teach Yourself

skills? New and aspiring managers find themselves having to write advertising copy or press releases, while many businesses want to engage;

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Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven;

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Effective Copywriting Techniques: The Ads that Sell

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a;

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Copywriting

. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The;

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Everything Guide To Writing Copy

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web;

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The Advertising Concept Book

how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;

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Behind the Manipulation

advertising and the craft of writing headlines and body copy that support those visuals. Each chapter is rich with full-color advertising examples;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the;

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Between the Lines: Early Advertising in Singapore: 1830s - 1960s

pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating;

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Great Promo Pieces

discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct;

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