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My Life in Advertising

Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer;

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Scientific Advertising - Masters of Marketing Secrets

The time has come when advertising has in some hands reached the status of a science. It is based on;...

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Tested Sentences That Sell - Masters of Marketing Secrets

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimm;...

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Scientific Advertising

handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Scientific Advertising

measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he;

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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Advertising

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of th;...

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Secrets to Free Advertising on the Internet

Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Reta;...

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Market Assessment with OR Applications

organization Presents marketing decisions and the need for scientific marketing analysis Provides mathematical models in marketing;

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Marketing the Legal Mind

Supported by more than one hundred candid interviews with top law partners across the United States,;...

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My Life in Advertising - Masters of Marketing Secrets

This book is not written as a personal history, but as a business story. I have tried to avoid trivi;...

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Handbook of Consumer Psychology

the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the;

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Facebook Marketing

When running a business you want to reach as many potential customers as you can. It doesn't matter ;...

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Impacts of Online Advertising on Business Performance

Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Blessings of Paid Advertising

DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time;...

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Principles Of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate ;...

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertis;...

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