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marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.;
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sells without seeming salesy can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques;
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sells without seeming salesy can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques;
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audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and;
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, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write;
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trends, and the mechanics that make a campaign work * Shows how to perform keyword research, structure campaigns, and understand campaign;
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products and services, build brands, and write copy that boosts your companys bottom line. Features expert strategies for you to: -Write;
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Attea, The Website Copy Coach, shares his unique approach to writing great copy, regardless of the medium it's intended for.;
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is designed for managers seeking to write meaningful, action-oriented marketing plans that produce results.;
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marketers how to develop a campaign that gets results.;
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that work--and how to use them * The 5-step Motivating Sequence for generating more sales and profits * 10 tips for boosting;
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inquiries to sales Make special offers that dramatically increase response and sales ""How to Write a Good Advertisement"" gets you quickly up;
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products and the World Wide Web. Also new are chapters on how to write public relations materials and marketing and advertising copy, which are;
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effective e-mail advertising copy, How to develop newsletters, Which subject lines work best, How to get high click through rates, How to format;
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, suggested euphemisms, and odd facts. - Top 25 Rules section for a number of key topics, such as how to brainstorm, how to write innovative copy;
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to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To;
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, without any ideas of how to do it better, write those same huge checks again next year...And, the year after that? Are you finally ready to do;
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to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most;
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to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most;
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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy;
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more attentionand sell more products. Among the tips revealed are: eight headlines that workand how to use them eleven;
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inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed;
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business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line;
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