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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Routledge Library Editions: Linguistics Mini-set D

RLE: Linguistics Mini-set D looks at English Linguistics, collecting classic titles from imprints such as Garland and Croom Helm, as well;

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The Early Advertising Scene (RLE Marketing)

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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The Dickens Encyclopaedia (RLE Dickens): Routledge Library Editions

This is the standard reference guide to the works of Charles Dickens. The material is arranged alpha;...

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Advertising Today and Tomorrow (Rle Advertising)

), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can;

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Dickens and the Twentieth Century (RLE Dickens): Routledge Library Editions

The essays in this volume examine questions such as Dickens' symbolism, his political attitudes, his;...

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Dickens and the Twentieth Century (RLE Dickens): Routledge Library Editions

The essays in this volume examine questions such as Dickens' symbolism, his political attitudes, his;...

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developi;...

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developi;...

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Advertising Explained (Rle Advertising)

Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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Routledge Library Editions

RLE Women and Religion gathers in one place a collection of previously out-of-print titles from a variety of historic imprints;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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Dostoevsky And Dickens: A Study Of Literary Influence (Rle Dickens): Routledge Library Editions: Charles Dickens Volume 9

What did Dickens mean to Dostoevsky, and what did the Russian writer owe to England's greatest enter;...

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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Routledge Library Editions

Reissuing texts originally published between 1958 and 1981, Routledge Library Editions: Keats offers a selection of scholarship on the poet;

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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of indus;...

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of indus;...

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Routledge Library Editions

Routledge Library Editions: Jordan brings together some key works in the study of this strategically vital country. Widely regarded as a;

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The Imagination of Charles Dickens (RLE Dickens): Routledge Library Editions

life of everyone. From the deep fears of his childhood they became the main food for his imagination. As his creative mind worried over them;

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The Imagination of Charles Dickens (RLE Dickens): Routledge Library Editions

life of everyone. From the deep fears of his childhood they became the main food for his imagination. As his creative mind worried over them;

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Routledge Library Editions

Routledge Library Editions: Syria brings together as one set, or individual volumes, a series of previously out-of-print classics from a;

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Cases in Advertising and Marketing Management

experiences with everyday challenges-ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments;

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Cases in Advertising and Marketing Management

account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising, the Uneasy Persuasion (Rle Advertising)

Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding;

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