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Advertising Explained (Rle Advertising)

Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume pro;...

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in part;...

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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics a;...

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Advertising at the Crossroads (Rle Advertising)

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial ;...

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Advertising Explained

Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published;

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little;...

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Industrial Advertising Copy (Rle Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of indus;...

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Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of indus;...

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full ran;...

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The Economics of Advertising (Rle Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or do;...

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertis;...

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the;...

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Advertising and Psychology (Rle Advertising)

The consequences of advertising on the social life of the community has been a much-discussed topic ;...

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advertising a New Approach (Rle Advertising)

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massi;...

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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