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Advertising Explained (Rle Advertising)

Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published;

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Advertising Explained

Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;

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Popular Jewelry of the '60s, '70s & '80s

are explained to show that they were reflected in the jewelry designs.;

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Mediations

of text analysis are explained and applied across this range of different media. The book summarizes previous work in these areas, but also offers;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involv;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashe;...

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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