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Cases in Advertising and Marketing Management

process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to;

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Cases in Advertising and Marketing Management

are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to;

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Cases in Advertising Management

Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Planning for Power Advertising

strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Visual Marketing

beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and;

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Handbook of Research on International Advertising

, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating;

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Integrated Marketing Communications In Advertising And Promotion

(ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and;

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Integrated Marketing Communications In Advertising And Promo

(ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and;

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Advertising Management

, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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Marketing Management

Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable;

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Global Marketing & Advertising

topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global;

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Cracking the Ad Code

students of advertising, marketing, communication, and management, from introductory level up to research faculty.;

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Cracking the Ad Code

students of advertising, marketing, communication, and management, from introductory level up to research faculty.;

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Einde inhoud

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