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Cases in Advertising Management

Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;

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Cases in Advertising and Marketing Management

process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to;

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Cases in Advertising and Marketing Management

are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to;

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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Planning for Power Advertising

powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Advertising, Society and Consumer Culture

and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive;

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Advertising, Society, and Consumer Culture

and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Strategic Advertising Management

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Handbook of Research on International Advertising

, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating;

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Strategic Advertising Management

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous;

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Handbook of Research on International Advertising

, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating;

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Targeted Advertising Technologies in the ICT Space

cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.;

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Kellogg on Advertising and Media

. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass;

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Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a;

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Leadership Lessons from Dr Pritam Singh

struggling to move beyond general management and administration. The book consists of cases and ideas on leadership practised and espoused by the;

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Advertising And The Mind Of The Consumer

from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management;

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The Blessings of Paid Advertising

to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Law & Advertising

complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's;

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Advertising and Promotion

linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and;

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