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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertisi;...

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularit;...

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularit;...

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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertisi;...

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The Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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Advertising And The Mind Of The Consumer

By the time we die, we will have spent an estimated one and a half years just watching TV commercial;...

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbo;...

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Global Advertising in a Cultural Context

The globalization and saturation of local markets lead to increased international activities of comp;...

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Multiculturalism and Advertising

Few expressions of globalization are as visible, widespread and pervasive as the worldwide prolifera;...

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Advertising 2.0

Every day, print and online trade magazines and news sources tout developments in online advertising;...

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The Mini Story

Today the MINI has become a hugely popular symbol, and a worldwide ambassador for individuality, vit;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Why It Sells

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meani;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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How NIVEA uses the marketing mix to expand worldwide

Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Mark;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Epica Book 29

Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases m;...

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Epica Book 31

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases m;...

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Scarecrows

This book is fully illustrated with the author's own photographs. Gregory Holyoake has researched an;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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