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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertisi;...

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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertisi;...

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularit;...

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Advertising Worldwide

This book addresses the following questions: What are the social, cultural or religious particularit;...

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The Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising 2.0

Every day, print and online trade magazines and news sources tout developments in online advertising;...

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Advertising to Children

This important source for students, researchers, advertisers and parents reviews the debates and pre;...

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Epica Book 29

Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases m;...

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Epica Book 31

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases m;...

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of;...

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Advertising the American Dream

It has become impossible to imagine our culture without advertising. But how and why did advertising;...

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Advertising And The Mind Of The Consumer

By the time we die, we will have spent an estimated one and a half years just watching TV commercial;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the Un;...

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the Un;...

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The Advertising Age Encyclopedia of Advertising

For a full list of entries and contributors, a generous selection of sample entries, and more, visit;...

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Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social ;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashe;...

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbo;...

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