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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising and Propaganda in World War II

The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national;

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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Satellite Televisions and Advertising Industry

-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Radio Goes to War

Radio Goes to War is the first comprehensive and in-depth look at the role of domestic radio in the United States during the Second World;

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Manipulating Images: World War II Mobilization of Women through Magazine Advertising

Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations;

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Advertising and Race

Since colonization, dominant ideologies of race have been visualized and communicated through advertising. At its core, this book;

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Advertising and Race

Since colonization, dominant ideologies of race have been visualized and communicated through advertising. At its core, this book;

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Reason Why Advertising - With Intensive Advertising

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should;

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Advertising at the Crossroads (Rle Advertising)

. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures;

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The First Golden Age of British Advertising

, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Magazine Advertising in Life during World War II

Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines;

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Advertising In The Age Of Persuasion

1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations;

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The Early Advertising Scene

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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The Early Advertising Scene (RLE Marketing)

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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Advertising & Chinese Society

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.;

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Fables, Fashions, and Facts About Advertising

effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were;

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Digital Advertising

technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and;

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Advertising at the Crossroads

. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures;

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Google Advertising A-z

"Google Advertising A-Z" provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost;

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Advertising Empire

At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer;

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the;

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