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Advertising & Chinese Society

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese adver;...

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Advertising to Children in China

becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points;

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Brand New China

reading public interested in learning about a rapidly transforming Chinese society.;

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Critical Discourse Analysis of Chinese Advertisement

in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Cambridge Library Collection - Travel and Exploration in Asia

Walter Medhust's 1872 book traces his personal impressions of nineteenth-century Chinese society. The author is determined to give a;

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Social Issues of Advertising

question Does advertising improve society? this volume explores the impact and issues of advertising and questions its social responsibility;

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Advertising

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;

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Advertising in a changing China

Since the introduction of economic reforms and an open door policy in 1978, China has been proclaime;...

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Fear Appeals in Advertising

tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society;

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Advertising in the Aging Society

, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content;

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Television and the Modernization Ideal in 1980s China

television dramas produced in China and imported from other nations while examining the interaction between various ideologies of Chinese society and;

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I Watch Therefore I Am

From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertisin;...

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Readings in Advertising, Society, and Consumer Culture

needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as;

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Manipulation of society through advertising. Language manipulation mechanisms in advertisements

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Advertising and Consumer Culture

Furthering the dialogue about the growing power of commercialization and consumerism from a variety ;...

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to envi;...

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to envi;...

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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Readings in Advertising, Society, and Consumer Culture

needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as;

Vergelijkbare producten zoals Readings in Advertising, Society, and Consumer Culture

Readings in Advertising, Society, and Consumer Culture

needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as;

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