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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The;

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Advertising Media Workbook and Sourcebook

advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual;

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Advertising Media Workbook and Sourcebook

advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual;

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The Entrepreneur's Workbook

STARTING A BUSINESS? DEVELOPING AN IDEA? WE CAN HELP The Entrepreneur's Workbook is a practical guide to planning a startup business or;

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Media Planning Workbook

This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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Advertising in Modern and Postmodern Times

text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times;

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Advertising & Popular Culture

in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising at War

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Einde inhoud

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