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Excellence in Advertising

While many books on advertising are written by people whose experience of the industry is either lim;...

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Excellence in Advertising

While many books on advertising are written by people whose experience of the industry is either lim;...

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of;...

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Hegarty on Creativity: There Are No Rules

Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human.;...

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What is a 21st Century Brand?

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Recruiting Excellence: An Insider's Guide to Sourcing Top Talent

You want to fill your company with smart ideas, fill it with great people. In times of boom or bust;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Working With Agencies

The client/agency relationship is an area fraught with potential problems. Competition in the field ;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Intentional Excellence

Are we bold enough to recognize our own excellence in our schools and communities? This question dri;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Creating an Excellent School

Originally published in 1989. The pursuit of excellence is much discussed with reference to educatio;...

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Creating an Excellent School

Originally published in 1989. The pursuit of excellence is much discussed with reference to educatio;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...

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