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Fundamentals Of Creative Advertising
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw;
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Pragmatics of Persuasive Discourse in Spanish Television Advertising
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies;
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Copywriting
This title is the first in the Basics Advertising series, which follows on from the successful The Fundamentals of Creative Advertising;
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Discurso De La Publicidad, El
Discurso De La Publicidad, El is een boek van Antologia;
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Creative Strategy in Advertising
media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the;
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Fundamentals Of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;
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Fundamentals of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;
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Creative 4Cast
Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by;
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Street-Smart Advertising
Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or;
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Creative Advertising
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns;
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Advertising Cultures
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's;
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Advertising Cultures
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's;
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The Advertising Concept Book
how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;
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Advertising
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking;
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Una guia completa de publicidad digital
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The Bare Bones of Advertising Print Design
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and;
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Las raices de la publicidad en un mundo de insatisfaccion
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Leading Creative Teams
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams;
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Introduction to Advertising
Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;
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Introduction to Advertising
Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;
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Advertising Financial Products and Services
Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;
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Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret;
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Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret;
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Advertising For Account Handlers
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;
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Advertising
'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank;
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