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Advertising Organizations and Publications

industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest. -Andy Fenning;

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The Economist Publications Pocket Guide to Advertising

A glossary of some 400 advertising terms. Written by a British ex-advertising executive. Annotation ;...

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Epica Book Twenty-Five

print publications and television commercials, Internet sites and integrated marketing campaigns. Conveniently arranged by product category;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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93 Ways to Make Your Website More Member Friendly

Originally published by Stevenson, Inc., this practical resource presents new and creative ways for nonprofit organizations to connect with;

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The Europa Directory of International Organizations 2002

This comprehensive guide to over 1,700 international and regional organizations provides detailed and accurate information on a wide;

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The Europa Directory of International Organizations 2007

An extensive and unequalled one-volume guide covering over 1,700 international and regional organizations, this title provides detailed and;

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The Europa Directory of International Organizations 2005

An extensive and unequalled one-volume guide covering over 1,700 international and regional organizations, this title provides detailed and;

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Advertising at War

in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem;

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Advertising at War

in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem;

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Europe's Best Advertising

operations, packaging design projects and interactive entries honoured in the 2007 Epica awards, Europe's premier creative awards show.;

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The Diversity Recruitment Advertising Toolkit

contains over 650 career-focused, national newsletters, magazines, journals, web sites, job banks and job boards targeting college-educated African;

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The Europa Directory of International Organizations 2006

An extensive and unequalled one-volume guide covering over 1,700 international and regional organizations, this title provides detailed and;

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Advertising in the News

The rise of commercialism poses many challenges to the integrity of the South African media in the p;...

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Dimensions of Racism in Advertising

and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Native Advertising

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past;

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Excellence in Advertising

, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their;

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Excellence in Advertising

, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their;

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The Globalization of Advertising

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes;

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The Globalization of Advertising

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes;

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