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The Globalization of Advertising

of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global;

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The Globalization of Advertising

of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Advertising and Race

to the current stage of globalization - and are identified and analyzed. From ads selling slaves to the ones promoting the ideal;

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Advertising and Race

to the current stage of globalization - and are identified and analyzed. From ads selling slaves to the ones promoting the ideal;

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Advertising and Integrated Brand Promotion

contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book;

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Advertising and Promotions

of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same;

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Multiculturalism and Advertising

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer;

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from;

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Global Advertising in a Global Culture

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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The Advertising and Consumer Culture Reader

globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also;

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The Advertising and Consumer Culture Reader

globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also;

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Global Advertising in a Cultural Context

The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are;

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Marketing Identities Through Language

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play;

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Shoveling Smoke

intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass;

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Shoveling Smoke

intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Buying and Believing

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices;

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Travel, Tourism, and Hospitality Research

globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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