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A glossary of some 400 advertising terms. Written by a British ex-advertising executive. Annotation ;...
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The Field Manual for the Super-Virtuous Life A short, humorous guide to saints across the ages--the interesting, the touching, the off-beat;
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A Little Book About the Big Book An new guide to the original good book, focusing on the fascinating, touching, off-beat, unusual, and the;
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the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key;
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Part of the bestselling Conway pocket-book series, The Lancaster Bomber Pocket Manual collates authentic period sources, including;
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Combination dictionary, encyclopedia and history book for small investors in the UK. No bibliography or index. Annotation copyright Book;
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Each Fodor's Travel Guide is researched and written by resident writers and experts.;...
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media in over 30 industries and career specialties. The 40-subject cross-referenced index enables employers to review diversity career resources;
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This delightful compendium of American pocket mirrors showcases more than 500 miniature treasures of early 20th century design. Small;
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This pocket guide is based on the PMBOK(r) Guide Fourth Edition.This pocket guide supplies a summary of the PMBOK(r) Guide , to provide a;
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The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability;
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Michelin Florida in Your Pocket is part of a series of easy-to-use guides that puts all the facts at your fingertips, and provides;
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Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable;
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Michelin Southern Spain in Your Pocket is part of a series of easy-to-use guides that puts all the facts at your fingertips, and provides;
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Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;
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In a colourful and compact format, the guides that make up the Michelin In Your Pocket series provide the traveller with maps and practical;
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In a colourful and compact format, the guides that make up the Michelin In Your Pocket series provide the traveller with maps and practical;
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;
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This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;
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A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;
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The POCKET GUIDE TO APA STYLE, 5E is an essential tool for writing research papers across the disciplines. Concise and thorough, the POCKET;
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