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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively

Brand Extension. How Sub-Branding Can Be Used to Stretch a Brand Effectively is een boek van Lina Seil;

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Brand and Branding

design can be used to create brand awareness that speaks directly to the consumer.;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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The Language of Branding

initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on;

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Audio Branding

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be;

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Branding Across Borders

of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;

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Branding

in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Brand Management Audit

business performance of any brand, enabling you to: Understand how brands and brand identities can be used effectively Identify what needs to be;

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Skating on Thin Ice

benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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How to Manage and Measure Employer Branding

important? What drives employer branding and how can the employer brand be measured? Does existing knowledge about the organization influence the;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Emotional Branding

that can be used to support the brand elements, which are closer explained in the main part. The traditional marketing searches for new ideas;

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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Pharmaceuticals-Where's the Brand Logic?

: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brandsand how they can be leveraged;

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Pharmaceuticals-Where's the Brand Logic?

: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brandsand how they can be leveraged;

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Brand Identity Factors

Identity Model has been developed which can be used to balance brand identity factors in order to create a successful brand. It can be recommended;

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Brand Gap 2nd

strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel;

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Branding For The Public Sector

of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first;

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Emotional Branding

five human senses can be used as effective marketing tools to respond to trends.;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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Co-Branding

and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two;

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Global Brand Power: Leveraging Branding for Long-Term Growth

, and how to manage a brand in a world of total transparency-where one slip-up can go around the world via social media instantaneously;

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Book of Branding

. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be;

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