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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Kellogg on Branding in a Hyper-Connected World

resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a;

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Brand DNA

basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and;

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Brand DNA

basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Branding For The Public Sector

branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Stand Out!

the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand;

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Strategic Brand Management

combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand;

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Strategic Brand Management

combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand;

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Strategic Brand Management

combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand;

Vergelijkbare producten zoals Strategic Brand Management

Strategic Brand Management

combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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How to Manage and Measure Employer Branding

anchored in organizational management as a long-term and cross-departmental part of corporate strategy. Today more and more organizations are;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea;

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Creating Brand Cool

energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to;

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Creating Brand Cool

energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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