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Global Brand Management

influencing factors - in short, by context. With the rise of global trade, more and more brands are introduced to new cultural contexts. These new;

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Global Brands

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;

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Cambridge Studies in the Emergence of Global Enterprise

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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The New Global Brands

Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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Brands

can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand;

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and;

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Domain Names Rewired

brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets;

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Competitive Branding Strategies

MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.;

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Competitive Branding Strategies

MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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What Makes Winning Brands Different?

discover what has really driven their success. Enables readers to build for the first time on this global branding experience. Identifies the;

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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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Entrepreneurship in International Marketing

, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part;

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Lean Brands

Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business There’s no denying it;

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How to Use Advertising to Build Strong Brands

, best-selling author of What's in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales;

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India's Global Powerhouses

$2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco;

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Top 50 Global Brands

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How Cool Brands Stay Hot

. Full of statistics and new case studies from a number of industries, this second edition features input from 18 interviews with global brand;

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