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Fashion Brand Internationalization

the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can;

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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;

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Fashion Branding and Consumer Behaviors

fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and;

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Fashion Branding and Consumer Behaviors

fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that;

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Destination Marketing of Antwerp

of accommodation and dining facilities, therefore the city's economy is developing. Fashion can also be used as a part of the brand identity of the;

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Launching a Successful Fashion Line

create, brand and sell your very own fashion collection. From choosing a brand name to defining your niche in the market, this book will answer;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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The Power Of Fashion Eng Ed

Argues that fashion encompasses more than the latest skirt length, the newest colours or the most up-to-date fashion accessories. This book;

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Business Plan Template Fashion Brand

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Business Plan Template For Fashion Brand

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Business Plan For A Fashion Brand

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How To Write A Business Plan For A Fashion Brand

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How To Make A Business Plan For A Fashion Brand

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Costing for the Fashion Industry

Costing for the Fashion Industry is a practical, easy-to-use guide to the manufacture, sourcing and risk management methods essential to;

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Costing for the Fashion Industry

Costing for the Fashion Industry is a practical, easy-to-use guide to the manufacture, sourcing and risk management methods essential to;

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Esprit - a lifestyle brand aiming to become the European leader in the fashion industry

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Global Fashion Local Tradition

by Jan Brand and Jose Teunissen. Fashion has become global. Fashion weeks are not only held in Paris and Milan, but also in Bombay, Amsterdam;

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Tokyo Fashion Graphics

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to;

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Development of Branded Fashion from Latvia

changes and sudden influx of foreign fashion affected the industry heavily in Latvia. There are only few brand names left, and new ones are;

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Creative Fashion Presentations

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction;

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Brand Management Strategies

takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the;

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Fashion Packaging Now

, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item and with the;

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Fashion Promotion in Practice

future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores;

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