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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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Brand Management Strategies

of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language;

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LOTUS - Fashion and Wine Bar Business

includes a Business plan and a Visual plan for LOTUS, which is a new business concept that combines fashion business and wine bar.;

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How to Start a Home-based Fashion Design Business

. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a;

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How to Become a Fashion Writer

"How to Become a Fashion Writer" is the ideal book for those who want to learn how fashion bloggers are making careers out of online;

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Tokyo Fashion Graphics

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to;

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Start Your Own Fashion Accessories Business

Design Your Future in Fashion! A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish;

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From Brand X to Brand Rex

If you've established a trademark for your business (or plan on doing so), then you understand the importance of distinguishing your;

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Spark

address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue;

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