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Esprit - a lifestyle brand aiming to become the European leader in the fashion industry

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Fashion Designers Resource Book

in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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Fashion Promotion in Practice

Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires;

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European Fashion

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved;

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How to Become a Fashion Writer

fashion and be a part of the intriguing fashion industry. This book will provide you with tons of information, including how to set up your;

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Destination Marketing of Antwerp

Fashion and tourism have a long connection and they contribute to each other's development. Fashion events, organized in the major fashion;

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Managing Fashion

taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more;

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Managing Fashion

taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more;

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The Brand Mapping Strategy

in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand;

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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Religion in Vogue

Shows how the fashion industry in the mid- to late twentieth century created a particular way of seeing religion as fashionable From;

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Religion in Vogue

Shows how the fashion industry in the mid- to late twentieth century created a particular way of seeing religion as fashionable From;

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Fashion Forward

industry is a major contributor to climate change, releasing 10% of the world's carbon emissions. Many young people are passionate about fashion;

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Chic Thrills

This book aims to fill a major gap in fashion writing - between cultural theory and the diverse strands of the industry itself. The;

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Brand Renegades

Learn to Fail ForwardBrand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate;

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Marketing Fashion - Portfolio

in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation;

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Designing an Online Shop in the Fashion Industry

especially the fashion industry. Also, it works out 10 key success factors for fashion companies to implement when establishing an online shop for;

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50 Years of Marc O'Polo

products that came from Asia to Europe. While the fashion industry was still very big on synthetic fabrics in the 1960s, the three co-founders laid;

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Fashion Business Cases

Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Development of Branded Fashion from Latvia

changes and sudden influx of foreign fashion affected the industry heavily in Latvia. There are only few brand names left, and new ones are;

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Trademark abuse in the fashion industry

industry. The main purpose of the book is to find out what the effects of trademark abuse are for organizations in the fashion industry;

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Tokyo Fashion Graphics

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to;

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Become a Leader in Your Industry Using Social Media

Become a Leader in Your Industry Using Social Media was written from the insights and experiential knowledge of a successful small business;

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Global Fashion Local Tradition

The future of fashion; in essence, this is the theme of the collection of photographs and essays in Global Fashion Local Tradition edited;

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