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Global Brand Strategy

, creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will;

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Branding Across Borders

global brand strategy. Executives of all levels can look to it for: a 10-step strategy for communicating a brand in an interactive world;

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Global Brand Strategy

today. With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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The Strategy of Global Branding and Brand Equity

point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Global Brand Power: Leveraging Branding for Long-Term Growth

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Working the Crowd

and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global;

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Advances in Theory and Practice in Store Brand Operations

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3;

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Advances in Theory and Practice in Store Brand Operations

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Asian Brand Strategy (Revised and Updated)

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Brand Extensions

value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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The Brand Strategy Canvas

. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy;

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Designing Brand Identity

through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand;

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International Brand Strategy

market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable;

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International Brand Strategy

market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Adventures Of (A Real Life) Brand Czar

trade are presented including a new strategy model called the "Brand Activation Matrix"; a new approach to utilizing SWOT analysis whereby a;

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Global Marketing

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but;

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