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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Ethics, Compliance & Integrity Yearbook 2021

The Yearbook 2021 for Global Ethics, Compliance & Integrity offers an upto- date overview of the recent and most significant developments;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Global Brand Strategy

invaluable guide for brand management and development. (K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific). His contribution to global brand;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable;

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Challenges of Brand Management Today

to the growing economic and strategic impact of brands on many companies as well as dramatic global changes, brand management is now facing;

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Brand Psychology

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Brand IDEA Managing Nonprofit Brands

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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The Maxxis Global Family

as one of the world's top ten tire companies. In The Maxxis Global Family, he shares his ideas on management, creating a strong international;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Management Education for Integrity

meaningfully confronting an ethical vacuum that sometimes exists in business. Management Education for Integrity explains how curricula should be;

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Handbook of Compliance & Integrity Management

Handbook of Compliance and Integrity Management: Theory and Practice;

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Police Integrity Management in Australia

Integrity Management in Australia: Global Lessons for Combating Police Misconduct offers a comprehensive study, conducted from 2008 to 2010;

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Integrity in Business and Management

ethics from all around the world reframe the literature on integrity in business and management and develop updated and more comprehensive models;

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Pipeline Integrity Management Systems

The key for success of Pipeline Integrity Management resides in the dynamic linkage and interaction between a management system (MS) and an;

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Strategic Brand Management

Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work;

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Brand Leadership

and sponsorship to make brands resources work more effectively Address the four imperatives of global brand management

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Integrity in Business and Management

ethics from all around the world reframe the literature on integrity in business and management and develop updated and more comprehensive models;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Global Brand Power

bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase;

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