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Brand Psychology

a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Influence of Values on Consumer Behaviour

is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations;

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The Psychology Behind Trademark Infringement and Counterfeiting

. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology;

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The Psychology Behind Trademark Infringement and Counterfeiting

. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology;

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Psychology of Loyalty

of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand;

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Handbook Of Brand Relationships

effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning;

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Handbook on Brand and Experience Management

of marketing, business, management, sociology and psychology will find this an engaging read. For brand practitioners and libraries this volume will be;

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Branding Your Business

what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your;

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Advances in Psychology Research

This continuing series presents original research results on the leading edge of psychology. Each article has been carefully selected in an;

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Psychology: The Science of Mind and Behaviour, 4e

critical thinking about psychology and its impact on our daily lives. Key features:*Brand new! Psychology at Work interviews from Psychologists;

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The Symbolic Foundations of Conditioned Behavior

offer such a strong empirical foundation for a rigorous brand of cognitive psychology that the study of animal learning should reclaim a more;

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Health Psychology

This text explores the psychology of how we react to illness and relate to the health care system. The third edition has been thoroughly;

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Colours and it's impact on brands!

differently. Colour has great impact on the customers, products and brands psychology. In addition Colour is not only very helpful to increase brand;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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All In The Mind Psychology

All in the Mind: Psychology for the Curious, Third Edition covers important, topical, and sometimes controversial subjects in the field;

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Psychology Aqa(A) For As

Written by the best-selling authors Richard Gross and Geoff Rolls, and tailored precisely to the AQA(A) specification, AQA(A) Psychology;

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All in the Mind

All in the Mind: Psychology for the Curious, Third Edition covers important, topical, and sometimes controversial subjects in the field;

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The Authority Guide to Creating Brand Stories that Sell: Smart and simple strategies to make your business irresistible

The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to;

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Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;

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The Psychology of Writing

This timely work provides a new perspective on the study of writing. Alice Glarden Brand studies the affective aspects of writing, writer's;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Psychology for Nurses and Allied Health Professionals

Psychology for Nurses and Allied Health Professionals is a brand new textbook written for all those studying and working in nursing and;

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

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Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

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Phenomenon of brand hate. Behavioral consequences and managerial implications

Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series;

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