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Phenomenon of brand hate. Behavioral consequences and managerial implications

of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction;

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Brand Hate

. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such;

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Brand Hate

. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

and managerial implications of different brand perspectives.;

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The Causes and Consequences of Group Violence

The Causes and Consequences of Group Violence: From Bullies to Terrorists offers a transnational and transdisciplinary investigation of the;

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The Causes and Consequences of Group Violence

The Causes and Consequences of Group Violence: From Bullies to Terrorists offers a;

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Brand Management

and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these;

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Behavioral Competencies for Innovation

firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different;

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Behavioral Competencies for Innovation: Using Emotional Intelligence to Foster Innovation

firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different;

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The Burnout Phenomenon

. It results in an irrevocable depletion of a person's energies and emotional resources with various negative consequences for individuals and;

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Brand Aesthetics

with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand;

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The Managerial Implications of Microelectronics

The Managerial Implications of Microelectronics is een boek van Brian C. Twiss;

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Strategic Brand Management

traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to;

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Advances in Accounting Behavioral Research

, auditing, taxation, managerial, and information systems, addressing a broad range of issues that affect the users, preparers, and assurers;

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The Anatomy of Organized Hate

experiences, and what caused them to gain compassion and eventually abandon the movement. The book explores the backgrounds and behavioral;

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Understanding the Harm of Hate Crime

This book takes an interdisciplinary approach to examine the harms of hate crime and hate speech. Working definitions of hate crime and;

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Game Theory in Management: Modelling Business Decisions and Their Consequences

Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and;

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Game Theory in Management: Modelling Business Decisions and Their Consequences

Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and;

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Tourists' Perceptions and Assessments

The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences;

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Advances in Accounting Behavioral Research

7 contains papers on a variety of behavioral accounting topics including tax, financial, audit, forensic, and managerial accounting. One;

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Diversification, Refocusing, and Economic Performance

, Refocusing, and Economic Performance empirically examines the causes and consequences of this phenomenon from a corporate strategy perspective;

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Crimes of Hate

As an emerging domain of law, the field of hate crimes is changing rapidly. Staying current with the wide-ranging social and legal aspects;

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Harmful Interference in Regulatory Perspective

system and the legal consequences of non-compliance; the role of national authorities, and supranational bodies such as the EU and UN. The;

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Infanticide by Males and Its Implications

Male primates, carnivores and rodents sometimes kill infants that they did not sire. Infanticide by males is a relatively common phenomenon;

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Infanticide by Males and Its Implications

Male primates, carnivores and rodents sometimes kill infants that they did not sire. Infanticide by males is a relatively common phenomenon;

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Bases Loaded

elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign;

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