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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Building Corporate Identity, Image and Reputation in the Digital Era

perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and;

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The Corporate Brand

brands to build and maintain both corporate identity and reputation.;

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The Global Corporate Brand Book

between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand;

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Corporate Branding in Facebook Fan Pages

repeated images can result in a solid reputation, or increased brand value. We also address how company's strategies influence this process, and;

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Brand Jamaica

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation;

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Personal Brands

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation;

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Revealing the Corporation

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways;

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Revealing the Corporation

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways;

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Brand Singapore (Third Edition)

How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep;

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Strategic Integrated Marketing Communications

marketing communications for brands also support the company's overall identity, image and reputation;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you;

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Time to re-think?

Today our world is branded. Creating a strong brand is not only for consumer goods anymore, but also for places and countries. A country;

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Tata

below US$ 2500 car), is set to change our perception of India's oldest and most respected corporate brand. With a major international presence;

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Destination Branding

investment. Places are creating their brand identity around do reputations and attitudes in the same way as the corporate does. Nevertheless;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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Global Multiculturalism

volume offers a truly global perspective and scope. Its genuinely comparative methodology and range of disciplinary perspectives make it a unique;

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Global Multiculturalism

volume offers a truly global perspective and scope. Its genuinely comparative methodology and range of disciplinary perspectives make it a unique;

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Visual Identity

comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order;

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Visual Identity

comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order;

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Internationalising a National Image

global reputation for manufacturing products that are superior to products of companies with a non-German identity. This thesis analyses the;

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How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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