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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Branding Across Borders

of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;

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Tata

truly global brand. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Do Not Disturb

In a world where corporate identity is of utmost importance and hotels are at the forefront of global mobility, graphics and visuals are a;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Corporate Strategies under International Terrorism and Adversity

, global supply chain management and brand portfolio challenges. The book concludes by outlining future challenges and with a discussion of the;

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Corporate Cultures And Global Brands

current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their;

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Checkout

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C;

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Pharmaceuticals-Where's the Brand Logic?

franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the;

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Pharmaceuticals-Where's the Brand Logic?

franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the;

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Global Brand Strategy

geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global;

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It's a Brand New Game

global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing;

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Good for Business

demonstrate their dedication not just to customers and shareholders, but also to the greater global community. In response, corporations from Home;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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The Billion Dollar Branding Blueprint

BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate;

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What's Your Business?

design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing;

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What's Your Business?

design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing;

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Corporate Branding

profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available;

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Corporate Branding

profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available;

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