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Corporate Cultures And Global Brands

current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their;

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The Global Corporate Brand Book

between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand;

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Global Brands

achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances;

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Cambridge Studies in the Emergence of Global Enterprise

achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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The Globalisation of Corporate Governance

of many businesses. Its advance on the global stage will be hesitant and slow until its practice in OECD countries is more consistent and;

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Corporate Communications for Executives

responsibility, internal communication, global corporate communications, and communicating corporate cultures.;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Beauty Imagined

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms;

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Corporate Communications

brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Building Brands in Asia

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;

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Building Brands in Asia

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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Advances in Corporate Branding

of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Advances in Global Leadership

leading across cultures and other boundaries. In these times of accelerating complexity and global inter-connectedness, a deeper understanding;

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Corporate Cancer

employees and loyal customers away, destroys valuable brands, and eats away at market capitalizations. CORPORATE CANCER is a must-read for corporate;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Taking Brand Initiative

-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates;

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BRANDS AND BRANDING

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding;

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Mercenaries and Missionaries

Mercenaries and Missionaries examines the relationship between rapidly diffusing forms of capitalism and Christianity in the Global South;

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