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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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China's Belt and Road: The Initiative and Its Financial Focus

to the Initiative. The views of the authors, on the main aspects of this Initiative, serve as suggestions to parties interested in taking;

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Telling Your Story, Building Your Brand

well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they;

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Brand Management

scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' attention and needs? In "Belonging;

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Online Brand Communities

activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange;

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Gorbachev's Gamble

, taking account of the new realities, legislation pertaining to union and autonomous republics and autonomous oblasts and okrugs should be;

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Gorbachev's Gamble

, taking account of the new realities, legislation pertaining to union and autonomous republics and autonomous oblasts and okrugs should be;

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Brand Risk

marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third;

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Online Brand Communities

related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions;

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Common Sense about Common Core

taking positions based on inaccurate information. This book will show that Common Core is a necessary initiative for achieving America's Race to;

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Positioning and Branding Tourism Destinations for Global Competitiveness

planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship;

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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the;

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Brand China and the internationalization of Chinese companies

theory, it finally examines the interactions between "Brand China" and Chinese exports in foreign countries. Taking this and the present;

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Taking Initiative on Writing

Taking Initiative on Writing: A Guide for Instructional Leaders provides research-based resources for principals who want to develop;

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Common Sense about Common Core

taking positions based on inaccurate information. This book will show that Common Core is a necessary initiative for achieving America's Race to;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the;

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Coolbrands

CoolBrands[registered] is an annual initiative to identify and pay tribute to the nation's coolest brands. Since 2001 the opinions;

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The Amazon Roadmap

Launching your brand on Amazon is like taking your company on a road trip--times ten! As more and more new and innovative brands use Amazon;

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Women of the Old Testament (Lifebuilder Study Guides)

of them made significant choices - leading people to freedom, daring to believe God for deliverance, taking real initiative - that changed history;

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Destination Branding

investment. Places are creating their brand identity around do reputations and attitudes in the same way as the corporate does. Nevertheless;

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Initiative

In Initiative, Spodek presents a practice-based method, not ideas or abstract principles but a seque;...

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The Belt and Road Initiative

global challenges. Taking a globalization perspective and tracking the ancient silk roads, this book tries to examine the general context;

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The Belt and Road Initiative

global challenges. Taking a globalization perspective and tracking the ancient silk roads, this book tries to examine the general context;

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Learning From Winners

managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and;

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Interpretations of Luxury

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term;

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