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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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BRANDS AND BRANDING

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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THE Seven Dimensions of Branding

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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branding@thedigitalage

brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Brand Culture

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands;

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Brand Culture

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands;

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Branding as Communication

, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process;

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Branding as Communication

, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Kids Superbrands

recognises and rewards exceptional brands across more than 50 countries. This is a new and exciting publication celebrating branding success from a;

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Kellogg on Branding in a Hyper-Connected World

. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation;

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Brands and Branding

media and other sources It's irreverent - branding is not always a deadly serious business! It's intimate, Stephen speaks to you directly;

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Brands and Brand Management

field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading;

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from;

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