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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Managing Brands in 4D

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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Follow the Feeling Brand Building in a Noisy World

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;

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Culture Jam

corporate media hype, shaped by brand-names, celebrities and empty gloss, that defines our modern culture. Reprint.;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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Six Rules For Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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The Secret Sauce

, infrastructure, and brand.;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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Create a Brand That Inspires

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;

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Keeping Up the Kardashian Brand

"Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television;

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