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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;
Vergelijkbare producten zoals From Chinese Brand Culture to Global Brands
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their;
Vergelijkbare producten zoals FUSION How Integrating Brand and Culture Powers the World's Greatest Companies
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;
Vergelijkbare producten zoals Cross-Cultural Brand Personality and Brand Desirability
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences;
Vergelijkbare producten zoals Managing Brands in 4D
Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;
Vergelijkbare producten zoals Essential Brand Book
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;
Vergelijkbare producten zoals Brand Meaning Management
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers;
Vergelijkbare producten zoals Follow the Feeling Brand Building in a Noisy World
corporate media hype, shaped by brand-names, celebrities and empty gloss, that defines our modern culture. Reprint.;
Vergelijkbare producten zoals Culture Jam
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
Vergelijkbare producten zoals Strategic Brand Management and Development
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
Vergelijkbare producten zoals Strategic Brand Management and Development
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;
Vergelijkbare producten zoals Brand New China
"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;
Vergelijkbare producten zoals Building the Brand-Driven Business
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;
Vergelijkbare producten zoals Six Rules For Brand Revitalization
environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;
Vergelijkbare producten zoals Brand Manners
It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
Vergelijkbare producten zoals Create a Brand That Inspires
It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company's strength. Internal branding-especially;
Vergelijkbare producten zoals Create a Brand That Inspires
retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;
Vergelijkbare producten zoals Brand Manners
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;
Vergelijkbare producten zoals Brand Leadership
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;
Vergelijkbare producten zoals Brand Admiration
"Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television;
Vergelijkbare producten zoals Keeping Up the Kardashian Brand
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