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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with;

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Building the Brand-Driven Business

, during the purchase, or post purchase. Filled with illustrative examples and case studies from many of the world s leading brands;

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Warren Buffett Wealth

The strategies and techniques of THE investment legend Warren Buffett Wealth follows the worlda s greatest investor from the beginning;

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Follow the Feeling Brand Building in a Noisy World

a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Egyptian Myths (Mythology Around the World)

gods and goddesses and the powers they used to control and change the world. There’s Ra, the sun god, who created the world, and Osiris, the;

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Greek Myths (Mythology Around the World)

and goddesses and the powers they used to control and change the world. There’s Zeus, the king of the gods, who ruled the sky, and Poseidon;

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Egyptian Myths

gods and goddesses and the powers they used to control and change the world. There’s Ra, the sun god, who created the world, and Osiris, the;

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Norse Myths (Mythology Around the World)

goddesses and the powers they used to control and change the world. There’s Thor, the god of thunder who struck fear into his enemies, and Odin, the;

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Fusion Capitalism

Fusion Capitalism is a conservative vision and platform for addressing one of mankind’s biggest threats. The science of climate change;

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Brand New

, Maddock explains the process his team has used to help the world s best companies and shows you how to * Find needs and opportunity in the;

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Brand Rewired

showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to;

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Positioning For Professionals

imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix;

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Brand Avatar

virtual world landscape and the value virtual worlds hold for companies and their brands.;

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Greek Myths

and goddesses and the powers they used to control and change the world. There’s Zeus, the king of the gods, who ruled the sky, and Poseidon;

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One World Democracy

In One World Democracy, authors Jerry Tetalman and Byron Belitsos describe the only known long-term solution to the urgent global;

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Moving Targets

) Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture;

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Spain

in South Africa—with a thrilling brand of soccer. Hunter’s access to the greatest international team of all time was unparalleled. He was inside;

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Brand Sense

Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, this book reveals;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Predicting Market Success

the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth;

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Cold Fusion - The Secret Energy Revolution

Antony C. Sutton, D.Sc., declares that cold fusion in several variants is already working in research labs around the world and will;

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Whats the Secret?

. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a;

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Brand Admiration

academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and;

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Responsibility Revolution

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be less bad and embrace an ethos to be;

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Corporate Brand Personality

the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values;

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