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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?

Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Consumer-Brand Relationships

consumers may form with brands, analyzes the transformation of an intended brand personality (i.e., intended by brand management) into a realized;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Mastering Your Brand Personality

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How a person turns into a brand. A Study on A.R. Rahman

factors surrounded by the environment as a whole. In this thesis paper it has been shown that A.R Rahman is a brand personality who has;

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Boosting Trait Inferences

of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality;

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Behavioural Risks in Corporate Governance

of companies. This book examines how personality and behavioural issues have contributed to major corporate failures, and how this risk may be managed;

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Behavioural Risks in Corporate Governance

of companies. This book examines how personality and behavioural issues have contributed to major corporate failures, and how this risk may be managed;

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Corporate Personality

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Brand Leveraging

Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;

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Piercing the Corporate Veil in Latin American Jurisprudence

of the corporate personality. The application of this remedy and the issues it involves has been widely researched in Anglo-American;

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Piercing the Corporate Veil in Latin American Jurisprudence

of the corporate personality. The application of this remedy and the issues it involves has been widely researched in Anglo-American;

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The Influence of Values on Consumer Behaviour

benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;

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The Influence of Values on Consumer Behaviour

benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;

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Checkout

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C;

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Management in the Mirror

Schell combines her research with findings from other studies to map the strategies, personality predispositions, and mood-coping;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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