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Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;
Vergelijkbare producten zoals Corporate Brand Personality
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;
Vergelijkbare producten zoals Cross-Cultural Brand Personality and Brand Desirability
Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;
Vergelijkbare producten zoals Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;
Vergelijkbare producten zoals The Corporate Brand
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;
Vergelijkbare producten zoals The Global Corporate Brand Book
consumers may form with brands, analyzes the transformation of an intended brand personality (i.e., intended by brand management) into a realized;
Vergelijkbare producten zoals Consumer-Brand Relationships
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;
Vergelijkbare producten zoals Advances in Corporate Branding
Vergelijkbare producten zoals Mastering Your Brand Personality
factors surrounded by the environment as a whole. In this thesis paper it has been shown that A.R Rahman is a brand personality who has;
Vergelijkbare producten zoals How a person turns into a brand. A Study on A.R. Rahman
of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality;
Vergelijkbare producten zoals Boosting Trait Inferences
of companies. This book examines how personality and behavioural issues have contributed to major corporate failures, and how this risk may be managed;
Vergelijkbare producten zoals Behavioural Risks in Corporate Governance
of companies. This book examines how personality and behavioural issues have contributed to major corporate failures, and how this risk may be managed;
Vergelijkbare producten zoals Behavioural Risks in Corporate Governance
Vergelijkbare producten zoals Corporate Personality
on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;
Vergelijkbare producten zoals Brand China and the internationalization of Chinese companies
Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;
Vergelijkbare producten zoals Brand Leveraging
of the corporate personality. The application of this remedy and the issues it involves has been widely researched in Anglo-American;
Vergelijkbare producten zoals Piercing the Corporate Veil in Latin American Jurisprudence
of the corporate personality. The application of this remedy and the issues it involves has been widely researched in Anglo-American;
Vergelijkbare producten zoals Piercing the Corporate Veil in Latin American Jurisprudence
benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
Schell combines her research with findings from other studies to map the strategies, personality predispositions, and mood-coping;
Vergelijkbare producten zoals Management in the Mirror
of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according;
Vergelijkbare producten zoals Corporate Image upon Points-of-Marketing at St. Patrick's Int. College
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;
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full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;
Vergelijkbare producten zoals Corporate Brand Design
full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;
Vergelijkbare producten zoals Corporate Brand Design
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