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How a person turns into a brand. A Study on A.R. Rahman

factors surrounded by the environment as a whole. In this thesis paper it has been shown that A.R Rahman is a brand personality who has;

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Skating on Thin Ice

, Reebok's brand was considered everything but masculine like the brand of the game (ice-hockey). This became a interesting base for a study on a;

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The Gatekeeper's Manual

In a time when many focus on the outside forces against them, we must guard the gates of our person. We must be able to guard ourselves;

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Your Strategic Personal Brand

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision;

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Riezebos Br& Management

into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical;

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Social Psychology

postmodernism has much to offer the study of the social world; and that new theories on sexuality, identity, deviance, and the body provide a;

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Pirate Inside

kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose;

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Brand Admiration

academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and;

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From Messed Up 2 Blessed Up

God turned one family's life from a chaotic mess into a blessing. Life can take us through twists and turns, but God can help us come out on;

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Applying Successful Training Techniques

, without a doubt. But what turns a good program into a really great one is the person facilitating it. This guidebook focuses on the key skills and;

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Architecting Experience

is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance;

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Systematic

. In traditional bottom-up biology, a biologist might spend years studying how a single protein works. Systems biology focuses on the big picture;

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Six Rules For Brand Revitalization

segmentation to R&D to executive leadership. You'll discover how to refocus your entire organization around common goals and a common brand promise;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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Learning to Be a Person in Society

versus nurture debate over how we become people, Jarvis's study of nurture - what learning is primarily about - builds on a detailed recognition;

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Learning to be a Person in Society

versus nurture debate over how we become people, Jarvis's study of nurture - what learning is primarily about - builds on a detailed recognition;

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Omnipowerful Brand

Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers;

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Building Distinctive Brand Assets

. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Enhancing Health and Wellbeing in Dementia

dementia, this book presents an opportunity for all those involved in the provision of care for people with dementia to maintain a focus on;

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Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and;

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Audio Branding

branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most;

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Brand Aid

Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you;

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From Brand X to Brand Rex

will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the;

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Go Luck Yourself

. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO (R). How a little;

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Development Of The Person

The definitive work on a groundbreaking study, this essential volume provides a coherent picture of the complexity of development from;

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